Unveiling the Brand Launch Stories - Mohey
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Brand Launch Stories

When Aditi Won Over Surat With Her Charm

On 14th May 2017, a beautiful Mohey display was organized at Madhav Merchandise in Surat. Consumers and media were invited to witness exquisite pieces and Aditi Rao Hydari graced the occasion looking stunning in a Mohey red and golden lehenga. She interacted with her fans and showcased her talents on garments and music by singing the song “Kehna Hi Kya” for them and by playing a guessing game where she was blindfolded and asked to guess the materials on the mannequins which she did flawlessly. The event was over all a huge success.

Madhav Merchandise. KG house Ghod Dod Road, Parle Point, NR Kakadiya Complex, Surat, Gujarat -395007

Mohey Meet ‘n’ Greet Pune

Mohey has attires for all occasions and seasons of celebration. For the first time, Aditi Rao Hydari visited Bharat Woollen House in Pune for a special consumer interaction and Press Conference in May 2017. Commenting on the occasion Aditi said “It is great to be associated with Mohey. I love the detailing and grandeur of the garments. No matter the mood or occasion, I know I will always find the right ethnic celebration wear.”

Bharat Wollen House, Laxmi Road, Pune- 411030

Gorakhpur Grandeur

Mohey’s grandeur reached Gorakhpur with the launch of its first store in September 2016. The enthusiastic response to the new showroom brought forth the excitement about the launch of Mohey in the city amongst media and fans of Aditi Rao Hydari alike. Commenting on the 4000 square feet Mohey showroom, Ajay Modi, Director of Vedant Fashions Private Limited said “We are delighted to unveil the exclusive Mohey showroom in the city. I would like to dedicate the showroom the women of Gorakhpur who have appreciated our range and inspired us to come up with designs that will adorn her in each and every special occasions in her life. I heartily thank Aditi Rao Hydari for joining us in this celebration of womanhood.”

Mohey Showroom, Park Road, Civil Lines (in front of Head Post Office) Gorakhpur

Mohey Buzz in Lucknow

The beautiful city of Lucknow saw the launch of the 3rd Mohey store in September 2016. The beautiful and stunning brand ambassador of Mohey, Aditi Rao Hydari graced the occasion with her presence in a gorgeous cream coloured gown from Mohey. The event was conducted in the 6000 square feet showroom which had all offerings from the Mohey collection on display. The event was surely the talk of the town.

Mohey Showroom, Rohit Bhavan, 1 Shahjanaf Road, Hazratganj, Lucknow

Mohey Launched On Kolkata’s Lindsay Street With A Grand Wedding!

It was 23rd April. The city was already abuzz with the news of the wedding of the season! As the 10,000 square feet, Manyavar - Mohey Store went live on 13 Lindsay Street, celebrations exploded and how! It all began with the teasers launched across Outdoor, Radio and Press, referring to the wedding soaked in grandeur, without naming the bride and the groom! The city’s curiosity was captured for the week. As imaginations spread, the bride/bridegroom were finally revealed to surprise and cheer. The celebrations began in Kolkata with two decorated canters spreading the mood across the corners of the city! Invitations were distributed to one and all, starting with the ‘morning walkers! It was a ‘Band Baaja Baraat' in its full bloom at Lindsay Street! The streets glittered in the wedding-theme. Each lamp-post, kiosk - echoing the mood with ‘Mohey Weds Manyavar’ signages in auspicious wedding decor. When the wedding vibe escalated to a crescendo, the baraat followed. Featuring the who’s who of the city. After much fanfare, it finally reached 13 Lindsay Street at 6 PM. At the helm were - Tollywood stars, Parambrata Chattopadhyay & Mimi Chakraborty! They gracefully cut the ribbon and set the Gathbandhan of two Mannequins - dressed as Mohey & Manyavar inside the store. Where glitzy LED lights in tandem with RJ Somak & 2 Emcees elevated the wedding venue aka store with a festive spirit! The Mandap appeared inviting! Each Manyavar Executive sported a ‘Safa’ - befitting a traditional host! Amidst delicious flavors, moments became memories at the Selfie Corner - where everyone took pictures with Team Manyavar & Team Mohey. The launch of Mohey-Manyavar in Kolkata will be remembered for its unmatched energy amidst the citizens! The next day - diverse print media profiled the event and its celebrity mood!

# 13 Lindsay Street, Kolkata

Chitrangada Singh Mohey(s) Jabalpur and How!

On January 24, 2016, Jabalpur celebrated its culture with a grand Manyavar/Mohey Store. The 5000 square feet store,the largest in the town was inaugurated by Bollywood Star - Chitrangada Singh! Adorning a Mohey, she celebrated the moment in true Mohey signatures of warmth and vibrancy! The heritage of Jabalpur has always been affluent. Now, it will distinguish like never before!

# 1st Floor Jagat Mall, Gorakhpur Main Road, Jabalpur

'Mohey aapka intezaar rahega' Says Shilpa Shetty!

Shilpa Shetty inaugurated the next Mohey store at Alambagh, Lucknow! Spread over 8000 square feet and five levels, it will enable Lucknow with a choice, distinction and ethnic fashion that has only been an imagination till now! Shilpa 'Mohey' Shetty sparkled in a saree selected by her at the store!

# 551 HA /213 and 551JHA/213 A, Ram Nagar , Kanpur Road, Lucknow